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This website islandercruises.com.au states the following, "Explore all of Lord Howes pristine Lagoon with the most experienced and highest qualified snorkelling operators." Our analyzers viewed that the website also stated " The Islander Cruises crew are back for the 201617 season! We are excited to welcome you to our newly renovated boatshed! Located 600 km off the coast of Port Macquarie, World Heritage listed Lord Howe Island is home to over 500 species of fish." The Website also said " And 80 species of coral. The Island has 240 native plant species. Half of which are found no where else in the world." The website's header had snorkelling as the most important search term. It is followed by turtle tours, fish feeding, and glass bottom boat which isn't as highly ranked as snorkelling. The next words they used was the last paradise. lord howe island was included but will not be seen by web engines.